SAP Distribution Game

Unfortunately my team placed last during the game. On the first night we spent to much money on marketing which caused us to go into the negative. I think this is because we didn't have the best communication going on. The person looking at the sales report wasn't communicating to the marketing person how much money was available. On the second night it was hard to redeem ourselves since we were already last. We did much better and spent less on marketing but still ended up negative. Profit is certainly not the only thing to consider in any business. I think a sales strategy is important, if you have a good sales strategy you should have a higher profit and a return on equity. Playing this game I learned how important communication is between different departments of a company. I also learned that you should know everything you can about what you are doing before you get started. I say this because when we were playing, there were some things my team and I weren't clear on and the days were going by before we even started anything.